Rocky Mountain Chocolate is an international franchisor, confectionery manufacturer and retail operator in the United States, the Republic of the Philippines, and the Republic of Panama. The Company is based in the charming historical town of Durango located on the western slope of the Rocky Mountains in southwestern Colorado. From its 53,000 square foot factory, the Company manufactures an extensive line of premium chocolate candies and other confectionery products to supply its many franchise locations, delivered fresh by its fleet of refrigerated trucks.
The factory typically produces approximately 300 chocolate candies and other confectionery products, using proprietary recipes developed primarily by its master candy maker. These products include many varieties of clusters, caramels, creams, meltaways, truffles and molded chocolates. Individual stores prepare a variety of caramel and candy apples, fudge, chocolate items and confections in full view of the customer using traditional cooking utensils such as copper kettles on gas-fired stoves and marble slab cooling tables.
In 1985 the Company went public and is now traded on the NASDAQ exchange under the symbol "RMCF".
Crail also gives credit to the growing number of independent franchise operators that bought in to his concept. “They are the ones that really make this company a success,” he remarks. Rocky Mountain Chocolate continues to claim high marks in surveys that rate various franchise opportunities.
Best of all are the classic treats the visitor will find at Rocky Mountain Chocolate – many of which haven’t been seen by more mature adults since childhood. Besides the delightful caramel-covered apples (some stores feature over 30 varieties!), fudge is made fresh every day using the marble slab to literally suck the heat out of the favorite confection while the cook shapes it with paddles into a giant 22-pound “loaf”. A variety of fruits, nuts, pretzels and cookies are also dipped by hand in pots of melted milk, dark and even white chocolate.
Fine chocolates, such as the Company’s signature piece, the Bear™, a paw-sized concoction of chewy caramel, roasted nuts and a heavy coating of chocolate, are shipped fresh on one of the Company’s many refrigerated trucks. Other pieces include favorites like nut clusters, butter creams, exotic flavored truffles, toffee and a king-sized peanut butter cup appropriately dubbed the “Bucket™”. Recently, the Company developed a new line of sugar-free and no-sugar-added candies. Results have been “spectacular”, filling a need for those with special dietary requirements.
Also featured are a variety of packaged candies in traditional boxes, decorative tins and bags, perfect for gift giving, holiday time and special occasions. Store operators are happy to prepare special requests for fund raising, corporate gifts or catering for weddings or other special events.
Rocky Mountain Chocolate offers an appealing opportunity, confirmed by the high number of existing franchisees seeking to expand and purchase stock in the Company. "We offer a product that everyone loves, one that brings smiles to faces, spreads goodwill and happiness wherever we are found," Crail remarks proudly. "I can't think of many other opportunities that can boast that." In 1985, Crail took the Company public where it is now found on the NASDAQ exchange under the symbol RMCF.
“A great deal has happened over the years,” recounts Crail with a twinkle in his eye. “I never imagined that in my search for a place to raise a family things would turn out so sweet!”